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Gender in the Colonial period - Essay Example For instance, mothers were trusted and expected to pass along the teachings of the Puritans and Christianity to the children. Husbands could, and often did, entrust their wives to handle various legal and financial matters of the household or family farm but the extent of power the wife possessed always remained at her husband’s discretion. Wives that happily accepted their role and conformed to Puritan societal standards were openly referred to and addressed as ‘goodwife.’ However, the authoritative figure in the family and throughout all facets of Puritan society was clearly the man. The only role that wives served in the male dominated public psyche was caring for children and completing household chores, at all times subordinate to their husbands. Though it was customary for Puritan men to show a general respect for women and they were thought of as handy helpmates in the household, the majority of men were deeply suspicious of women.

Take a moment to look at the advertisement shown above. From a distance this image appears to be nothing more than a typical advertisement of this day and age- an image of a thin, minimally dressed woman who is more than willing to expose her “perfect” body to the world for the sake of selling a product. Harnessing present-day society’s obsession with the female body and even sexuality, this image seems to possess all the ingredients necessary to be what some would consider a successful and convincing ad. However, all is not as it would seem in relation to this ad. With a closer observation of this image, any onlooker finds himself unpleasantly surprised and uncomfortable with the discovery of a rather shocking element within this picture. Finding the flaw within the seemingly “perfect” beauty, a deformity within the model’s body is discovered, as it is now clear that one of the model’s breasts is actually absent from her body. Left behind in its vacancy is nothing but a harsh, painful scar.

A Six Sigma case study has been performed on an IT call center by the author David L. Hallowell. The primary focus of the project is to increase the profitability of the company by using the DMAIC methodology. IT businesses these days realized that the best way to get in contact with its customers is by improving their call center customer care services. That is why the senior managers of the company have decided to tackle the issues faced by the call center by giving their Six Sigma DMAIC group a suitable project to take on. A lot of data has been gathered by the company after performing the project and the assessment of the data can be done to improve on their services. For any company to perform well in the market, it has to be at least on par with its competitors, if not better. The DMAIC technique is a powerful tool to get important information about the company and using these details, appropriate changes can be implemented. The author states that the performance of a company cannot be considered as good if it is not on par with its competitors.